This was the genesis of the Curiosism campaign, including all of the pieces that an exhibition would have.

the campaign —
tv spot —
installations — peephole, lock
periscope, glass

photographic essay —
The exhibition also featured photos from the second-floor redesign, donated to the museum’s collection at the request of Pinacoteca.
Photography: João Linneu


















robot cat —
And for those who couldn’t make it personally, we also provided a reason to virtually kill your curiosity.
A cat, the ultimate symbol of curiosity, could be controlled via Facebook for three minutes, allowing users to spy on everything that was occurring during the collection changeover.

book —

folders at the entrance and mug — for sale in the museum store


museum facade —





manifestos —

