This was the genesis of the Curiosism campaign, including all of the pieces that an exhibition would have.
the campaign —
tv spot —
installations — peephole, lock
photographic essay —
The exhibition also featured photos from the second-floor redesign, donated to the museum’s collection at the request of Pinacoteca.
Photography: João Linneu
robot cat —
And for those who couldn’t make it personally, we also provided a reason to virtually kill your curiosity.
A cat, the ultimate symbol of curiosity, could be controlled via Facebook for three minutes, allowing users to spy on everything that was occurring during the collection changeover.
folders at the entrance and mug — for sale in the museum store
museum facade —