Brazilian Creative Club
Re-reborn– 05
Things are changing so fast that new ideas seem to get old by the very moment you come up with them. How could a campaing to promote a creativity festival prove, itself, that a timeless idea still possible?
Using an exclusive algorithm, we developed mutant posters that could not be seen more than once.
Unless you wait 55 decillion years. We're serious.
Guerrila
Mutant Posters
1 — Next is the new last.
2 — Where did you graduated? In the Old School?
3 — This is so last scroll.
4 — I already had this idea tomorrow.
5 — New is only new the first time it is new.
English
Poster 4 — I already had this idea tomorrow.
Poster 5 — New ideas are only new the first time they're new.
Role here — Creative Director / Copywriter