I’m a brazilian—portuguese creative, with a 24-year career. I had my first internship when I was 16yo — seriously, and since then, I’ve been having a lot of fun working with a bunch of brilliant people in agencies that I still loving like F/Nazca Saatchi & Saatchi, AlmapBBDO and FCB. During all those years, I was honored to conquer 20 Cannes Lions, incluiding the brazilian first Film Grand Prix. I’m also copresident of the Brazilian Creative Club, together with folks from CC collective. Well, I think that’s all. I hope you enjoy your visit. Glad you came.

Awards list


Hello there.
I’m Romero Cavalcanti,
Copywriter and 
Creative Director 
currently at
Energy BBDO S. Paulo.

Some stuff that I’ve done so far.

  1. Leica — 100
  2. Leica — Soundlab
  3. Etd — Corruption Converter
  4. CC — Re-reborn
  5. Zap — The Epic First Time
  6. CC — Stone Milk
  7. Rexona — Peri Beyond The Limits
  8. Nike — Goalpost
  9. Pina — Curiosism
  10. Zap — Hint Books
  11. Skol — Skol Design
  12. Pina — Art's Library
  13. Sky — Zapping
  14. HOZ — Test
  15. Pina — Van Gogh, Warhol
  16. Skol — Holiday
  17. Opsm — Stay Apes
  18. SOS — Memoirs
  19. Ford — Generations

Curiosism– 09

After twelve years, the ‘Pinacoteca do Estado de São Paulo’ art museum decided to change its permanent exhibition, sealing off an entire floor of the museum for a full year. In order to avoid driving away the visitors from the museum during that period, we created an exhibit about curiosity at the access of the closed space, feeding expectations about the new works that would be on display in the future. 

This was the genesis of the Curiosism campaign, including all of the pieces that an exhibition would have. 

The project

TV spot


Peephole, Lock

Periscope, Glass

Photographic essay

The exhibition also featured photos from the second-floor redesign, donated to the museum’s collection at the request of Pinacoteca.

Photography: João Linneu

Robot Cat — Virtual Tour

For those who couldn’t make it personally, we also provided a reason to virtually kill your curiosity. A cat, the ultimate symbol of curiosity, could be controlled via Facebook for three minutes, allowing users to spy on everything that was occurring during the collection changeover.

The robot cat was placed right inside the area under renovation, with real time images of the 2th floor


Souveniers for sale at museum store

Banners and cat signs displayed on museum facade

Role here — Creative