I’m a brazilian—portuguese creative, with a 24-year career. I had my first internship when I was 16yo — seriously, and since then, I’ve been having a lot of fun working with a bunch of brilliant people in agencies that I still loving like F/Nazca Saatchi & Saatchi, AlmapBBDO and FCB. During all those years, I was honored to conquer 20 Cannes Lions, incluiding the brazilian first Film Grand Prix. I’m also copresident of the Brazilian Creative Club, together with folks from CC collective. Well, I think that’s all. I hope you enjoy your visit. Glad you came.
Awards list
Hello there.
I’m Romero Cavalcanti,
Copywriter and
Creative Director
currently at
Energy BBDO S. Paulo.
Some stuff that I’ve done so far.
- Leica — 100
- Leica — Soundlab
- Rexona — Album of the Future
- Etd — Corruption Converter
- CC — Re-reborn
- Zap — The Epic First Time
- CC — Stone Milk
- Rexona — Peri Beyond The Limits
- Nike — Goalpost
- Pina — Curiosism
- Zap — Hint Books
- Skol — Skol Design
- Pina — Art's Library
- Sky — Zapping
- HOZ — Test
- Pina — Van Gogh, Warhol
- Skol — Holiday
- Opsm — Stay Apes
- SOS — Memoirs
- Ford — Generations
Pinacoteca
Curiosism– 10
After twelve years, the ‘Pinacoteca do Estado de São Paulo’ art museum decided to change its permanent exhibition, sealing off an entire floor of the museum for a full year. In order to avoid driving away the visitors from the museum during that period, we created an exhibit about curiosity at the access of the closed space, feeding expectations about the new works that would be on display in the future.
This was the genesis of the Curiosism campaign, including all of the pieces that an exhibition would have.
The project
TV spot
Installations
Peephole, Lock
Periscope, Glass
Photographic essay
The exhibition also featured photos from the second-floor redesign, donated to the museum’s collection at the request of Pinacoteca.
Photography: João Linneu
Robot Cat — Virtual Tour
For those who couldn’t make it personally, we also provided a reason to virtually kill your curiosity. A cat, the ultimate symbol of curiosity, could be controlled via Facebook for three minutes, allowing users to spy on everything that was occurring during the collection changeover.
The robot cat was placed right inside the area under renovation, with real time images of the 2th floor
Book
Souveniers for sale at museum store
Banners and cat signs displayed on museum facade
Role here — Creative