Skol
Skol Design– 12
Skol, a brazilian lovebrand beer, asked for a campaign to launch it’s new aluminium bottles. Instead, we saw an opportunity to go far beyound by creating a new fandom platform: Skol Design. A special edition of collectible aluminium bottles that could be turned into household objects after you drink it.
The products
Direct — Catalog
Armchair
Even a piece of furniture was produced. We invited the renowned designer Pedro Useche to develop an armchair using the packages. As a result, the seat made of bottle’s cylindrical shape rotates to produce a relaxing massage.
Interactive OOH
Posters with raw recycled material
Role here — Creative