Rexona
Peri Beyond The Limits– 07
72% of children abandon sport due to lack of support. An exception is Gabriel Jesus, who despite a difficult childhood in a very poor neighborhood, became a star for the Brazilian national team and English football.
Rexona then chose Jardim Peri, the place where the player grew up, to launch his training program for young people. And to show how far children in the community can go when they challenge their barriers, we replaced the face of Gabriel's traditional graffiti spread throughout the community with that of children from the program.
The project
Mini-doc
Please, click on CC for english subtitles.
Life Means Challenge, by Racionais MC's, is the theme song of the mini-doc, and Gabriel Jesus has a quote from it tattooed on his chest. The lyrics tells the story of a boy who dreamed of being a soccer player but gave up in the face of hard times.
Role here — Creative Director