I’m a brazilian—portuguese creative, with a 24-year career. I had my first internship when I was 16yo — seriously, and since then, I’ve been having a lot of fun working with a bunch of brilliant people in agencies that I still loving like F/Nazca Saatchi & Saatchi, AlmapBBDO and FCB. During all those years, I was honored to conquer 20 Cannes Lions, incluiding the brazilian first Film Grand Prix. I’m also copresident of the Brazilian Creative Club, together with folks from CC collective. Well, I think that’s all. I hope you enjoy your visit. Glad you came.

Awards list


Hello there.
I’m Romero Cavalcanti,
Copywriter and 
Creative Director 
currently at
Energy BBDO S. Paulo.

Some stuff that I’ve done so far.

  1. Leica — 100
  2. Leica — Soundlab
  3. Etd — Corruption Converter
  4. CC — Re-reborn
  5. Zap — The Epic First Time
  6. CC — Stone Milk
  7. Rexona — Peri Beyond The Limits
  8. Nike — Goalpost
  9. Pina — Curiosism
  10. Zap — Hint Books
  11. Skol — Skol Design
  12. Pina — Art's Library
  13. Sky — Zapping
  14. HOZ — Test
  15. Pina — Van Gogh, Warhol
  16. Skol — Holiday
  17. Opsm — Stay Apes
  18. SOS — Memoirs
  19. Ford — Generations

Peri Beyond The Limits– 07

72% of children abandon sport due to lack of support. An exception is Gabriel Jesus, who despite a difficult childhood in a very poor neighborhood, became a star for the Brazilian national team and English football.

Rexona then chose Jardim Peri, the place where the player grew up, to launch it’s training program for children. And to show how far these kids in the community can go when they challenge their barriers, we replaced the face of Gabriel's traditional graffiti spread throughout the community with that of children from the program.

The project 


Please, click on CC for english subtitles.

Life Means Challenge, by Racionais MC's, is the theme song of the mini-doc not by chance: Gabriel Jesus has a quote from it tattooed on his chest. The lyrics tells the story of a boy who dreamed of being a soccer player but gave up in the face of hard times.

Role here — Creative Director