Brazilian Creative Club
Stone Milk– 07
“Getting milk out of a stone” is a Brazilian idiom, very similar to “getting blood out of a stone”, and also means getting a great outcome from an adverse situation. Pretty much what creatives have to do in every job.
So, to promote the biggest creativity festival in Brazil, we turned the idiom into a product: the Stone Milk. It’s minimalist design, in each execution of the campaign, was chosen in order to get great executions with minimal resources, as an example of “getting milk out of a stone”.
The project
Films
The implosion
The comet
The catapult
Package design / Direct
Packs sent to
C-level, creative
directors and
students
Posters printed by litho stones
Each poster
was literally taken out of stone,
using lithography process
Role here — Creative Director / Creative