I’m a brazilian—portuguese creative, with a 24-year career. I had my first internship when I was 16yo — seriously, and since then, I’ve been having a lot of fun working with a bunch of brilliant people in agencies that I still loving like F/Nazca Saatchi & Saatchi, AlmapBBDO and FCB. During all those years, I was honored to conquer 20 Cannes Lions, incluiding the brazilian first Film Grand Prix. I’m also copresident of the Brazilian Creative Club, together with folks from CC collective. Well, I think that’s all. I hope you enjoy your visit. Glad you came.

Awards list






  

Hello there.
I’m Romero Cavalcanti,
Copywriter and 
Creative Director 
currently at
Energy BBDO S. Paulo.




Some stuff that I’ve done so far.

  1. Leica — 100
  2. Leica — Soundlab
  3. Rexona — Album of the Future
  4. Etd — Corruption Converter
  5. CC — Re-reborn
  6. Zap — The Epic First Time
  7. CC — Stone Milk
  8. Rexona — Peri Beyond The Limits
  9. Nike — Goalpost
  10. Pina — Curiosism
  11. Zap — Hint Books
  12. Skol — Skol Design
  13. Pina — Art's Library
  14. Sky — Zapping
  15. HOZ — Test
  16. Pina — Van Gogh, Warhol
  17. Skol — Holiday
  18. Opsm — Stay Apes
  19. SOS — Memoirs
  20. Ford — Generations





Brazilian Creative Club
Stone Milk– 07


 “Getting milk out of a stone” is a Brazilian idiom, very similar to “getting blood out of a stone”, and also means getting a great outcome from an adverse situation. Pretty much what creatives have to do in every job. 

So, to promote the biggest creativity festival in Brazil, we turned the idiom into a product: the Stone Milk. It’s minimalist design, in each execution of the campaign, was chosen in order to get great executions with minimal resources, as an example of “getting milk out of a stone”. 








The project






Films 


The implosion





The comet




The catapult





Package design / Direct

Packs sent to
C-level, creative
directors and
students




Posters printed by litho stones


 

Each poster
was literally taken out of stone,
using lithography process

Role here — Creative Director / Creative