I’m a brazilian—portuguese creative, with a 24-year career. I had my first internship when I was 16yo — seriously, and since then, I’ve been having a lot of fun working with a bunch of brilliant people in agencies that I still loving like F/Nazca Saatchi & Saatchi, AlmapBBDO and FCB. During all those years, I was honored to conquer 20 Cannes Lions, incluiding the brazilian first Film Grand Prix. I’m also copresident of the Brazilian Creative Club, together with folks from CC collective. Well, I think that’s all. I hope you enjoy your visit. Glad you came.

Awards list


Hello there.
I’m Romero Cavalcanti,
Copywriter and 
Creative Director 
currently at
Energy BBDO S. Paulo.

Some stuff that I’ve done so far.

  1. Leica — 100
  2. Leica — Soundlab
  3. Etd — Corruption Converter
  4. CC — Re-reborn
  5. Zap — The Epic First Time
  6. CC — Stone Milk
  7. Rexona — Peri Beyond The Limits
  8. Nike — Goalpost
  9. Pina — Curiosism
  10. Zap — Hint Books
  11. Skol — Skol Design
  12. Pina — Art's Library
  13. Sky — Zapping
  14. HOZ — Test
  15. Pina — Van Gogh, Warhol
  16. Skol — Holiday
  17. Opsm — Stay Apes
  18. SOS — Memoirs
  19. Ford — Generations

Brazilian Creative Club
Stone Milk– 07

 “Getting milk out of a stone” is a Brazilian idiom, very similar to “getting blood out of a stone”, and also means getting a great outcome from an adverse situation. Pretty much what creatives have to do in every job. 

So, to promote the biggest creativity festival in Brazil, we turned the idiom into a product: the Stone Milk. It’s minimalist design, in each execution of the campaign, was chosen in order to get great executions with minimal resources, as an example of “getting milk out of a stone”. 

The project


The implosion

The comet

The catapult

Package design / Direct

Packs sent to
C-level, creative
directors and

Posters printed by litho stones


Each poster
was literally taken out of stone,
using lithography process

Role here — Creative Director / Creative